Apple Demands 30% Cut From Promoted Social Posts In Another Hit To Meta

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Monopoly is a fun board game that you can play where you try to exclude your competitors.

Monopoly is a fun board game that you can play where you try to exclude your competitors.
Photo: light field studies (Shutterstock)

Apple released an update to its payment guidelines on Monday, demanding that Applications use the In-App purchase tool for “boosts” and promoted posts, meaning Apple will take 30% of sales. The move appears to be yet another policy aimed directly at Meta (formerly known as Facebook).

A variety of apps allow users to promote their content for a small fee. Do you want more people to see your tweets, your dating profile, or that old video game you’re trying to sell? Twitter, Tinder, and eBay will sell you a “boost” to get you higher in the feed. For years, that seemed to fall into a gray area in App Store policies. Apps that sell “virtual goods” it is assumed to use the iPhoneApp payment system, which comes with a large service charge. That has been true for a long time. But that policy was not always applied when it came to the raises, and certain apps, like Facebook, got away with accepting payments directly and avoiding Apple’s massive fee. Apple declined to comment.

Some apps, including Twitter and Tinder, already use the In-App payment tool for promotions and promoted posts, but not Facebook. apple probably do a good deal of change when you start enforcing this policy more harshlythough Meta can defy change. The social media giant is already wrapped in a public fight with Apple over the recent policy changes, and the tthe modify the payment requirements in the application It will probably add fuel to the fire. Another iPhone policy change last year cost Meta billions of dollars in lost ad revenue, which Apple is now working to gobble up through a series of new advertising projects.

This new update is aimed at advertising that increases the visibility of posts on social networksbut there is a sizelooks for more traditional ad types, so Meta’s larger business model is not affected by this move. TPolitics is an example of Apple’s market power. They control the App Storeand that is the only official way to get your app to the iPhoneyes Apple can basically charge developers whatever they want as long as they can get away with it. In some places, you can’t get away with it: South Korean law enforcement forces raided Apple’s headquarters after a persistent iOS overload complaints Meta developers declined to comment.

The pulse policy update is part of a broader effort to crack down on applications, forcing developers to kiss the Apple ring and use the In-App payment system or you risk being kicked out of the market.

Regulators in other countries, where competition rules are much stricter, have forced Apple to allow apps to use other payment systems that don’t take as much of the revenue. Google has faced scrutiny for similar policies on its Play Store and was even fined $113 million this week for not allowing third-party payments.. Last year, Epic Games won a Major lawsuit against Apple after Fortnite was banned from the app store for offering third-party payment options. A judge ruled that Apple can’t stop app developers from linking to other payment systems.

Apple says it is taking this money just to protect you. The company reviews apps for security, privacy, and fraud issues, including oversight of payment systems. CEO Tim Cook has argued that it is expensive to run, and a 30% cut is a reasonable fee because the money is needed to protect consumers, which also benefits developers, because it creates a trustworthy market.

apple did it to invent the app store. Proponents (and Tim Cook) argue the company I should be able to charge anything wants. But seen this another way, the App Store is not a singular, regular service, but rather the portal to any other iPhone application. Critics say that 30% is way more than Apple needs to pay for app review, and what’s really going on here is a monopoly charging protection money to anyone who wants to walk through the gates of Cupertino.

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